Eventos de lanzamiento de Coco Loco en todo el mundo
To celebrate the launch of our highly anticipated 21/11 mainline collection Coco Loco, we held 15 exclusive launch events across our global showrooms to showcase the new and exclusive designs. Hosting over 400 key guests across our New York, London, Toronto, Los Angeles, Boston, Miami, Dallas, San Diego, Chicago, Seattle, Phoenix, Minneapolis, Nashville and Perth showrooms, this was an opportunity to introduce the collection to friends of the brand, globally.
Guests were invited to celebrate in style, and along with being treated to an exclusive preview of the new collection, they enjoyed cocktails on arrival, grazing platters, and bespoke activations including love readings and veil bar photobooths. Our global showrooms – that already exude our signature effortless luxury aesthetic – were adorned with blue hydrangea floral arrangements for the occasion.
In addition to the cocktail parties, we activated as part of the official NY Bridal Market, where we had a live model installation, showcased on the virtual runway and guests had full access to our talented stylists to help guide them through the collection. Set to be the most iconic collection to-date, Coco Loco features a new lace, unique fabric combinations and all new silhouettes. Made up of eight signature gowns, two veils and five accessories, the collection was designed for all women, in all moods and of all senses of style, shape and size.
As always, the entire collection has been sustainably and ethically crafted with love. Coco Loco supports the Grace mission through offering luxurious and ethical wedding gowns that brides feel confident and comfortable in, whilst keeping them at an accessible price point. A highlight of the collection is the introduction of our new Mirror Lace. This unique lace consists of bold geometric shapes and is so intricate, it gives the illusion of beading without the discomfort and heaviness that comes with this style of gown.
Como todos los vestidos de Grace Loves Lace, la colección Coco Loco está diseñada de forma sostenible y ética. La nueva colección también se caracteriza por sus elevados acabados e incluye intrincados detalles de dentro a fuera. Con una construcción interna que ofrece soporte y seguridad, adornos geométricos y paneles de encaje colocados a mano, cada vestido es una verdadera obra de arte y proporciona un lujoso confort.
El lanzamiento de Coco Loco también marca los diez años desde que nuestra fundadora y directora creativa Megan Ziems inició Grace Loves Lace, tras una frustrante búsqueda de un vestido para su propia boda.
